Located to the extreme west of the bay of the same name, opposite Gibraltar, it has, due to its geographic situation, always been an important maritime centre, both in strategic and commercial terms, offering complete control of the Straits.
Part of the municipal area belongs to Los Alcornocales Natural Park, one of Andalusia's largest and of great ecological, scenic and hunting value.
With its long marine tradition, the presence of numerous industries in the bay means that not all of its 23 kilometres of beaches can be enjoyed by tourists, though some are of great interest, such as El Rinconcillo, San García and Getares.
The economic mainstay of this now modern city is its port, one of Spain's most important. Monuments of interest are the Nuestra Señora de la Palma Church and Nuestra Señora de Europa Chapel.